So what does it all mean?
The trend toward digital is blurring the traditional lines across Black Friday, Cyber Monday, and the entire holiday shopping season. Consumers are more empowered than ever, and digital is the driving force behind this trend. They no longer have to show up to a brick-and-mortar retail store at midnight on Black Friday with thousands of other desperate shoppers to find a deal. They expect deals to be offered all throughout the holiday season, and they expect to be able to benchmark deals through their mobile device.
It also means that retailers should not only break down paradigms regarding the holiday season to get closer to their customer, but also break down how they isolate trends and patterns in their data in order to get closer to their customers. The trend in the analyticsworld is toward agile analytics empowering the knowledge worker to make their own discoveries. At Qlik we refer to this as seeing the whole story within your data, which in the context of the holiday shopping season, means visualizing your customers shopping patterns across all channels, across all data sources, for the entire holiday season rather than just Black Friday or Cyber Monday in isolation. I invite you to give it a try with the Qlik Black Friday Shopping Guide app. Happy shopping!