“Previously we were running individual reports that each took 15 minutes to run. There was minimal iteration among us on the Data and Analytics Team. Once we started using Qlik we were able to keep pace with our own data discovery. The ability to process the data in-memory allowed us to ‘drill to discover’. There was no more 15 minute egg timer to ask the next question; our analysts could watch the changes happen on the screen. Qlik was hugely compelling because we had instant access.” – David Hogben
With the new dashboard, sales reps had access to pipeline data in the field for the first time. The reps were now able to judge how much business had been ticketed for follow up vs closed won: collectively eliminating a previous gap of $8 million dollars in revenue. These findings were a great source of education for the entire North American sales team.
While this was a win for Wiley, neither David nor David wanted to end the journey at that point. They saw that Qlik Sense was being introduced in July of 2014 and thought there might be a way to create a dashboard for external use. That’s where the journey for the Society Dashboard first began as described by Bill Deluise, Vice President, Society Strategy & Marketing.
“Our Society Dashboard currently measures article-by-article access usage data which allows Editor-in-Chiefs insight into trending articles and topics. We also measure financial performance data to assist Society executives who seek to monitor these trends closely and plan budget for upcoming years based on historical peaks and fluctuations.” – Bill Deluise
The Society Dashboard (currently in beta) will, when fully launched, analyze data from journals published on behalf of hundreds of societies and boast thousands of users on a regular basis, all via extranet. By providing this dashboard and a granular level of bibliometric data (down to individual citations and uses), there is now an increased transparency for publishers which few companies can truly match. In fact, it’s actually the first Qlik Sense app built to be accessed via extranet: a major feather in the cap for Wiley.
“Previously almost all of our analysis was spreadsheet-based and what we were delivering to our societies wasn’t as actionable. With the development of the Society Dashboard, data access is more instant and provokes new questions. We took the success that that we had internally with the Sales Dashboard and projected it onto a new data set for external use with the Society Dashboard. We’ve dreamed of doing this for a long time at Wiley.” – David Hogben