Before Qlik, Goldcar’s data management was scattered throughout Excel spreadsheets, unique to each location and department they were coming from. Soriano found that since there was no centralized way to store data, sometimes there were mistakes or oversights within the data. Since it wasn’t always reliable or easy to gain insights from, many employees were simply using intuition to make decisions instead of the data. Goldcar needed a simple dashboard that brought all aspects of the company together.
After three months since the initial Qlik installation, Goldcar had an all-encompassing Qlik dashboard which showed all the data relating to operations, commercial, finance, accounting, human resources, and more. Best of all, it was continuously updating. Every 30 minutes, the data was refreshed so it was easy to see in which locations queues were building up or where competitors were lowering prices so that Goldcar could respond swiftly. With this one dashboard, Soriano found he could manage the company:
“When you are operating from a different country, it’s easy for the headquarters to not be aware of what’s going on in other locations. At our headquarters we have four screens with Qlik dashboards up at all times that are constantly updating and showing us how each location is performing daily. You can see a map of each country with how many cars are in use, the queue for our services, and the prices in each country. We know exactly what are the problems and when we have the problems in each office.”
With Qlik, Goldcar can see live updates of their data on their dashboards and pivot quickly to readjust. They know which cars are in maintenance and for how long. They can see their staff rotation and know when to send more representatives to a certain area based on demand. Above all, they can see when problems arise and what’s causing them, giving them the ability to further improve the quality of their customer service and operations. Or, as Soriano put it:
“Qlik has enabled us to use all the same information across countries and departments. Everyone is aligned. We know what’s going well and what’s not, and because of that we can take fast, data-driven actions. The managers of the offices can all access this data and respond to it.”
As Soriano found to be true, sometimes a proper BI platform is all it takes to align an organization, even when it’s spread out across 13 countries. Goldcar has many more miles to go, and Qlik is glad to be along for the ride!
Want to hear COO Jaime Soriano tell his story in his own words? Hear it all in our Virtual Event – 2017: The Year of Data Literacy.