It didn’t take long for the C-DIVE app to catch on, currently there are 65 users who are all active in the app on a regular basis. These users include District Directors and Product Marketing Managers, Technical and Field Marketing Managers, the Training Department and Finance as well, among others.
The app, as you can see, is completely self-service and offers the ability to drilldown into individual product sales by retailer and by Sales Director. It also allows users to measure against benchmarks from previous quarters and against market share metrics, separated by product line from prior months.
What’s just as important is tracking inventory: the process of buying farm equipment isn’t all that dissimilar from buying a car. Every year a new model will come out and the prior year’s model depreciates, which means it’s critical to know what models each dealer has left on their lot.
Finally, not only is it valuable to know what inventory remains in each dealers’ store, but also where those dealers are located. Is there an established trend that farmers in one region prefer a specific tractor model or is a product in danger of selling out too fast? Any C-DIVE user can use a world map and find out exactly where those trends exist.
There are numerous other metrics that AGCO is keeping track of using the C-DIVE app including number of product demos conducted for each region, customer retention, future sales forecasting, order requirements, inventory levels and weather’s effect on purchases, lead conversion and MUCH more. But instead let’s have Lescourret do some of the talking when it comes to what Qlik has meant for AGCO:
“By using Qlik we were able to cut our time spent on reporting and analysis by 25%. If I was working 60 hours before, I am only working 45 hours now. For less than $100,000? Our return is laughable, we’ve made back 100s and 100s of thousands of dollars. We can really save time now by concentrating on the right things with Qlik.”