‘Broad use case’ doesn’t even come close
I’m often guilty of talking about the breadth of use cases our platform can support but let me come clean. That does not even begin to come close to truly characterizing the opportunity, which incidentally is itself not defined by what a small sample of our customers and partners have done, but instead by the innovation they can drive in the future. The ability to differentiate and drive competitive value from data is not just defined by traditional end user driven use cases, but from an understanding of data and how this can be connected to all people and all ideas. So far more than simple dashboards or guided analytics, self-service data preparation, or even embedded analytics – the strength of the platform (a self-contained architecture that works in any environment, on-premise or in the cloud) lies in enabling individual end users and developers and enterprises of the largest scale to address any data-driven use case they can conceive. The basics are important, we can prove that, but I dare others to prove they can enable what data and analytics could be. At Qlik, this vision is only limited by the imagination of users, not the technology.
Value is not a cost, cost is not price
In October 2016, BARC ranked Qlik Sense #1 in Customer and Product Satisfaction, Project Success, and Business Value among large international BI vendors. This was a survey of nearly 3,000 end-users and it’s important because true value is based on all these factors. The most successful BI initiatives I have seen deliver a tangible ROI and do so not as an afterthought but by building a business case that understands all the levers of ROI, and as simple mathematics would have it, all the true drivers of cost. Our own value engineering process underlines this where the most common mistake is making an investment decision based on comparing only license costs of different solutions. Why? Because as much as 70%+ of the total cost of ownership (TCO) is not found in license costs but in deployment, infrastructure and support. Simply put: price is not a true reflection of cost and cost is not the only driver of value and here again the math stands behind Qlik.
I could go on (find me at a forthcoming analyst event or our own Qonnections event and I probably will) but for now I hope these four examples highlight my point. Pleased to be a leader? Yes. But is there more to it? Absolutely, and I challenge you to let us prove it.