The advantages of sending the right offer to the right customer at the right time are obvious. What is not obvious is the correct strategy for taking advantage of in-store beacon technology. Analytics can help, specifically a flexible data discovery platform which can address the following important topics:
- In-store technology like beacons or camera systems are not traditional data sources. In this scenario a retailer needs the ability to pull data from multiple data sources to connect shopping patterns, offers, traffic, inventory, and staffing to make use of the data streaming in from new technologies which may or may not be behind the corporate firewall.
- An upgrade to in-store technologies will create new shopping patterns and sell through curves. A retailer’s supply chain must be optimized to handle new and different shopping patterns created by the new technology which requires end-to-end supply chain visibility to ensure appropriate service levels.
- Analytics must be at the point of decision which is with the business user in the store, in the warehouse, and at corporate.
Qlik is helping retailers and software companies who serve retailers throughout the globe handle new technologies introduced into the store, the warehouse, or in corporate. Try it out for yourself with the Qlik Omni-Channel Analytics Demonstration System which analyzes data streaming in from 5 channels including mobile.