The Veeva Systems and Qliktechnology partnership is one such example. We share dozens of mutual clients who leverage Qlik’s Veeva Connector to better visualize and analyze CRM data housed within Veeva’s CRM platform. Qlik is a Web Certified Partner by Veeva and a Gold sponsor at the Veeva Commercial Summit which takes place in Philadelphia, PA on June 9-11th. Additionally, Qlik is one of 12 members in the Veeva OpenData Partner Program. You can read more about the partnership and integration in this two-page datasheet.
I recently sat down with Qlik Luminary Alejandro Martinez to discuss best practices and experiences related to Veeva CRM and Qlik integration within the pharmaceuticals industry. Alejandro is the Pharma and Healthcare Director at Qlik Elite Solutions Partner SDG Group.
Here’s the outcome of our discussion:
Why do you think Qlik is now used by 20 of the top 20 pharmaceutical companies worldwide including many who integrate with Veeva?
Pharma companies are looking for a user friendly and agile analytics platform which meets the specific needs of their industry. Qlik is allowing these companies to integrate Veeva data (including custom objects) with data from other sources, all of them at the same time. The approach uses in-memory capabilities so there’s a huge benefit in analytics performance.
Additionally, Qlik’s Associative Data Indexing Engine allows end users to discover new insights using simple ‘clicks’ without having to predefine every drill path and potential question ahead of time. Lastly, Qlik’s deep experience within the pharma and life sciences industry means customers are working with a vendor and partner ecosystem who know their business and is committed to their success.
What kind of solutions is SDG Group offering with Qlik to Veeva customers?
We are covering two types of needs, analytical and process oriented. For analytical oriented needs, we are delivering solutions related to market access/potential, sales force, sales performance, medical, productivity, customer profile, compliance & investment, pricing, adoption, consumer healthcare, customer services and PMO.
On the process-oriented side, we are complementing Veeva capabilities with Qlik’s Associative Data Indexing Engine and using functionality such as set analysis and input fields to cover processes like territory alignment, event management, campaign management, comments management, segmentation, plan of action, activity calendar and pricing.
How much experience does SDG Group have working with Qlik and Veeva?
SDG Group is working with 3 of the Top 10 global pharma companies as well as many different local affiliates from other top pharma companies. Our primary client work is in Western Europe and Eastern US but we have clients on a global level.
Within our customer base, we have examples of multi-language deployments, customers with more than 5,000 users, deployments with normalized and no normalized corporate master data as well as deployed solutions reaching users in more than 100 countries.
In the near future, we are going to launch a solution to provide analytics to SME customers closing the loop and providing services from small to big corporations.