The innateness of natural skills and behaviors makes them immensely powerful as we can wield them without significant effort.
Gaining an understanding of what’s natural is about observing people. Watching how they reach out and their first touches to understand their emotions and reactions. By observing people using our software early and often we can ensure this natural ease of use is deeply rooted in the tools we create. If it feels right, then the path to sophisticated and habitual use is much smoother.
By keeping it natural and rethinking the steps needed to work with data we aim to smooth the learning curve for analytics. Making it a little more human, a little less daunting and a lot more accessible.
It’s a journey that builds on the confidence and natural understanding of those first touches. It’s what leads to the ‘flow state’, which I’ll talk about in the next post.
For an introduction to all four concepts take a look at “Our Design Philosophy at Qlik” that I posted yesterday.