I spend my entire professional life trying to make the complex simple, but some people seem intent on doing the opposite.
“I’d get the slow one if I were you mate - it’ll be much faster then the fast one!”
This guy is clearly wasted on the railways and should be performing stand up comedy.
And so I caught the slow train, which indeed was much faster than the fast train, and I made the meeting - just.
What’s any of this got to do with analytics I hear you ask?
Well, it just proves the point that everyone has a right to simple, clear information on which to base their decisions, presented in a way which they can easily understand. Our national railway is a great example of how not to do things, but it’s not the only one.
Businesses have to think about how their users will interact with the data they are provided, and the sort of decisions they will make with that information. When presented with conflicting or confusing information, people are unlikely to make the best decision.
If in doubt keep it simple, and if you run a train network and decide to run two services to the same place at the same time from the same station then consider the confusion you will inflict upon your passengers, and do something about it!
If anyone has built a Qlik Sense app with UK train times I need a copy!