And when we “want-to-do”, what do we do? We turn to YouTube. Searches related to “how-to” on YouTube are growing 70% year over year. YouTube is not supplementing traditional learning methods anymore, it’s replacing them altogether. And that’s not necessarily a good thing.
On the surface, YouTube has some very important and valuable benefits to learners, especially the ability to access the content anytime and anywhere, and for free. But I can think of at least four pitfalls when you use YouTube videos as a substitute for formal learning, in particular when it comes to analytics.