The universe of business information available to you is expanding. People are constantly writing about big data and how to wrangle it to your advantage. The fact is that with more information comes more options as to what to do next; the paradox of choice. With so many possible choices it can be hard to know where to begin. Business intelligence software is a tool to help you manage some of that information; it's a way to more efficiently observe your data, enabling you to make wiser decisions. BI removes some of the burden of analysis by helping you find useful insights into your business with less effort than the old manual ways. Through consistent measuring & monitoring the intimidating "newness" of big data becomes more ordinary making your decisions easier and more reliable. Build off of your past experiences with the new ways of visualizing & analyzing your business to become the wisest fool.