This reminded me of a tool Microsoft launched in its Office suite back in the 1990s called Clippy. The premise of Clippy was to help users with Office products, including searching help topics and advising users on features more effectively. As many of you know, Clippy failed to gain traction, and even managed to annoy quite a few users. However, that may have been a product of his simple, repetitive script and lack ofintelligent interactive programming. Today, assistance from software like Siri, Cortana, and Alexa proves that this concept may finally be ready for successful execution.
This is EXACTLY what I wanted with my Photoshop experience. When I struggled with the pen tool, as a consumer, I wanted to be shown intelligent and contextual enablement content that would help me. Enablement content is a broad term, and that is the point. I do not want just a help manual, or to have to leave the application to perform yet another search on YouTube or similar. I want Clippy to come back and intelligently aggregate all available enablement content relevant to the contextual problem I have at hand, within the product, and make my job easier. If that happens? I find what I am looking for easier, I accomplish my task faster, I am happier, and I have my coffee sooner in the day!While most software has not evolved to this yet, I do see a trend starting where we take the current learning tenets like just-in-time training, micro-videos, and social learning, and combine it with the business paradigms of cross-sell and up-sell for consumers to really create a great enablement experience.