Jon started digging into the data a little differently, exploring WHO was buying the product. The insights he uncovered was the item was being purchased, in very large quantities, by a completely different customer segment for a completely different purpose. In fact, a purpose that even Jon’s client didn’t know it could be used for, even though they were the manufacturer!
The client’s first reaction was that either the data was bad, or that Jon had done something wrong in building the application. But, after a week of re-validation of the entire process, Jon confirmed that the analytics and insights were 100% correct. Once the client had done a bit more research and investigation, they found that by word of mouth, they had just gained a whole new opportunity for marketing to a different customer segment that otherwise would have never been realized.
So, what’s the point of my story? Sometimes, it helps to work with others who have the experience – and objectivity – in designing and developing analytical applications to help you find what’s hiding in your data. And maybe, just maybe, you too might come away surprised and delighted!
To learn more on how Qlik Consulting can help you find meaningful insights in your data, please visit qlik.com/consulting.