Retail System Research, an American market intelligence company focused on the impact of technology on the retail industry asks the leading global retailers the same questions annually. What are the top 3 opportunities for improving the in-store experience? How can we ‘educate and empower our in-store employees using technology’ is typically the Number 1 focus. So the desire is clearly understood.
Where the next wave of competitive advantage will come from in this data-driven mobile age will be by 'putting analytics into the hands of store colleagues at the point of decision’. By this, I mean an analytics platform allowing store colleagues to address their operational issues in front of a product, shelf or in an aisle. This will ensure they are delivering an excellent customer experience, maintaining product availability and minimizing waste.
Qlik is already taking retailers on this transformational journey, as Scott Silverthorn, Head of Data at Lush, and a global retailer with over 900 stores stated:
“Managers have access to easily digestible information in real time. Shop managers have told us they’ve had their most profitable year ever. That’s because Qlik gives them access to all the data they need to manage their sales, stock and staffing.”
To put yourself in their shoes, why not check out Qlik’s ‘Day in the Life’ of a Store Manager. This can help retailers give store employees the information they warrant. You might also want to try out this demo as well.
Photo credit: Jim Griffioen